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ปรากฏการณ์สำคัญของวงการอีคอมเมิร์ซที่สร้างแรงกระตุ้นในการจับจ่าย ช่วงเวลาที่แบรนด์และธุรกิจต้องงัดกลยุทธ์มาพิชิตยอดขาย ผู้บริโภครอคอยสินค้าลดราคา
Published July 16, 2021, 9:39 AM With the mega sales season fast approaching in the Philippines, TikTok, the leading destination for short-form mobile videos, predicts that customers’ need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its customers. In the Philippines, mega sales represent an essential shopping season for all businesses,...
Subscribe to our channel for the latest stories and updates. Remember pre-covid times of Mega Sales in Malaysia where thousands of discount hungry Malaysians would gather at big convention halls and malls for a chance to snag heavily discounted items? Nowadays, we’re not fighting human traffic and the aunty who bought the last pair of shoes in your size but the internet traffic on e-Commerce platforms when a big sale happens. And instead of the aunty, we’re faced with challenges on whether our purchases will be successfully delivered to our homes. 2020: The rise, drop, and resurrecti...