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But these are careers that they're entering and we're not entering careers like wall street where the number of women entering wall street in the last decade is down 22%. we're not entering corporate america. >> what you're just saying is you're not bashing those other careers, you're just saying that women should have the opportunity to do all these careers and your other points are there's nothing wrong with making money. build your brand as we touched on and mentor up and good girls do ask for help, right? >> right. and we found one actually we were putting together our pioneer mentors and ...

Tornadoes in april, the president and michelle went down to tour the site. like good friends, they spent time chattering together, and she said, no, get away from me, get on camera, you talk to me later, and she said she's still mentoring me. that's what these great businesses are about is continuous mentors. those are really important. >> and the mentees -- >> yes, for every dollar spent you get $2.7 in product activity. >> who doesn't want that -- >> and it has to be long term, which is what the first lady is doing. whats really wonderful. she has everybody in the white house doing it, inclu...

the last 30 years. things have sure changed. take baby boomers. many of them were the first to go to college, right? today their children and grandchildren may hold a degree, but it comes at a steep price and they're still looking for a job. student loan debt now stands at $865 billion, topping credit card debt for the first time. let's bring in ryan mack, president of optimum capital management, john doggett, professor at the university of austin. and an organization focused on issues facing young americans and rubin navarrette, individuals 18 to 30, how do they feel about the shift...

Imagination, and the image, and the excitement of what it was like when you were a child, when you first got to go to that play ground. >> our next rescue team member, dana hewins, is a marketing and p.r. expert who was tasked with getting jerry and evelyn some exposure. >> so i have another surprise for you tomorrow. a reporter from the asheville times will be here to interview you. >> oh, that's awesome. that's fabulous. >> and then i'm going to sit down with you and spend some time refining your messages and looking at your traditional media, your social media, and looking at how we can ble...

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