CNN CNN Newsroom With Poppy Harlow January 2, 2016 20:57:00
The risk at least of losing ground with voters, with people. so the merchandising component of an overall brand strategy can be very critical. and today the merchandising component is not just about a t-shirt or a hat. it's also about what happens digitally. it's about what happens with content. and so merchandising can actually take on a more important role than it has in the past. the fact that trump, clinton and other candidates have been using merchandising well i think is an -- i think it speaks importantly to what they're trying to accomplish with the brand. >> it's pretty simple when yo...
Source: archive.org