Page 7 - Message Testing News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Crime. >> kimberly: might have picked a different tack. >> dana: i definitely think if you want to go against -- if you want to run against of jones and you want to figure out the issue to focus on, maybe they are message testing and it tells them it's crime, but his background doesn't back that up. given all he's done as a former u.s. attorney, prosecuting. i do expect president trump will go and campaign for him. >> kimberly: jesse, what do you make of the president's statement? >> jesse: stunning development. he went from extremely toxic two weeks ago, moore, ten out slightly less toxic. no...

Women, from people over 50. this will be a tight race but if democrats don't win this race, they have to re-evaluate what their message is going into '18. >> if democrats do win, if i am a sitting republican congressman, senator, in a district similar to this, in a suburban area that could be democratic, what do i do? retire? >> you're terrified. there wouldn't be a lot of republicans but this could be the sign of a wave. the other thing both parties are doing right now is message testing. i was elected in a special election when obamacare was historically up popular. right after the rollout t...

People with college degrees. >> and people willing to defend. >> exactly. we're missing our conservatives. they're happy to tell you. but people who usually vote for republican may not think of themselves in that term and don't want to engage. >> so is the big working theory this? if you're trying to test messages, or trying to understand why donald trump is doing well, or not well in a certain area. that you can't do it with traditional polling? go to focus group land? >> we've assumed that you can talk on 800 people. give them 20 minutes of message testing about a race six months pout they w...

Making the decision. now kirstin gillibrand is also urging hillary clinton to run. >> i am personally urging hillary clinton to run. i told her i'd support her in every way. >> so cue the republicans. opposition to another clinton campaign is building, too. this is stophillary2016.org, a web site that america rising has built as a one-stop shop for hillary haters. and look at these. these are the fund-raising e-mails the pac is end being out to a randomized group of donors today. this is what we call message testing. they want to see which hillary attack sticks by which raises them the most mo...

Term. he's pected to focus mainly on the economy and middle class americans. for more now on the speech we're joined by a former speech writer for president bill clinton and michael gerson, former speech writer for george w. bush. thanks for being here. >> good to be other. >> it seems like the white house han been flooding the tone in terms of messaging, news conferences, tweets on guns, immigration, sequestration as well. what's the kind of strategy leading up to a speech like this? >> i think the president is going to move from the poetry of we the people in the inaugural to the prose of it...