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Will enup airing probably over half the ads we see in the presidential election. >> romney and baen capital's investment was to make money. >> the outside groups are pro-obama super pac that spent $will million to air his indictment of romney's record at bain capital. >> he promised change but it changed for worse. >> american crossroads the conservative super pac that spent $10 million to run this anti-obama ad. the group sudden clout is attributed to the supreme court 2010 decision in citizens united case, that recognized unlimited expenditure and political campaign by corporation and union ...

It smartly. how did they respond to that, that criticism? >> well, mii mean, the criticis is the white house -- the most recurring is this is an impossible messaging environment. the message in the campaign which was brilliantly effective, change you can believe in is different and challenging in a governing environment. they're very different. david axelrod oversees the message, which is how you disstill for the american people what a president is going to do, what his vision is and so forth. obviously, it's been a very reactive administration in that they have to react to events, as any admi...