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Has been dealing with as they're on this new messaging push to convince voters they're aware of how high the prices are and they're working to bring them down. >> kaitlan collins at the white house. >> joining us to discuss is the director of the white house national economic council, brian deese. your council is working on the response to the baby formula shortage. the white house has said the administration has been working on the issue since february. so how come president biden didn't know it was going to be bad until april? >> well, let me just clarify what's going on here. we were inform...

So, what are you learning about the new messaging push inside the white house? >> when you talk to white house officials, they make clear this is the critical moment for the legislative agenda and they want to sharpen their message. they want to move it toward a more populous direction but more than anything else, anderson, they want to simplify it. you have seen it a little over the past couple days but we have also obtained a series of messaging memos that are being sent to democrats on capitol hill. implici implicit in those memos? on the various components of this sweeping $3.5 trillion pr...

For biden's presidency. phil mattingly joins us with more. what are you learning about the new messaging push inside the white house? >> reporter: they make clear this is the critical moment for the legislative agenda. they want to sharpen their message. more than anything else, anderson, they want to simplify it. we've seen it more in the public comments and we've obtained polling memos, messaging memos sent to democrats on capitol hill. implicit in that memo, don't miss the forest for the trees. they're getting caught up on the various components on the sweeping $3.5 trillion proposal and th...

It got full approval from the fda. and now of course that has happened. so the white house is going to make a messaging push. you saw president biden speaking today, and other officials are continued to expect to push this announcement from the fda to try to get people vaccinated. but, jake, more than just people going out and getting the shot on their own. president biden when speaking on this news earlier was also calling on private companies to do more to require the vaccine. we had already seen several companies do so. we know some have been waiting for this full approval. so that is what ...

Push through the month of june to reach the 70% threshold. and that means america working together. that means faith-based and community based organizations and businesses and everybody chipping in to do their part in order to reach people where they are. >> i am hearing that this is a messaging push as opposed to infrastructure push. the vaccines are out there. >> i think that it is a push in all directions. we are trying to work with businesses to make sure that folks have time off.