Cultural trends are most valuable when zoomed out from
Contrary to popular belief, when it comes to trend analysis, studying the small is not always the right move. Cultural intelligence is the bedrock of all sound decisions. If you can’t grasp the operating system – i.e. culture – what luck will you have? So, each year countless organizations market themselves, producing trend reports to help current and potential clients track the latest in our ever-changing world. It’s presumed that by identifying ‘live video’ or ‘robot pets’ as trends, brands and marketers alike can keep up. And by keeping up with these developments, they can...
Source: warc.com