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Meta's new app Threads, which saw over 100 million sign-ups in its first week, is losing momentum with a significant decrease in daily active users. The app's limitations, such as the lack of news content and inability to operate anonymously, are contributing to its decline.
Twitter rival Threads has implemented rate limits to combat spam accounts. Instagram CEO Adam Mosseri made the announcement, prompting criticism from Twitter CEO Elon Musk, who has previously accused Threads of being a copycat app.
Threads has quickly become the fastest-growing app, posing a challenge to Twitter's declining popularity. A recent Morning Consult survey suggests that Threads' success can be attributed to factors such as timing, positioning, and strong backing, as well as its positive and well-moderated approach.
While many users are enjoying the new app, several others claimed Threads was draining their smartphone's battery
Meta's launch of Threads signifies its ambitious bid to challenge Twitter's core functionality of real-time conversations