Detailed text transcripts for TV channel - MSNBC - 20110516:22:53:00
Where what we now know from the metered data happens is that people were overreporting their favorite stations and favorite shows and they were underreporting or not remembering the stations they listened to less. it was a memory test after the fact. this new people meeter is a little ipod-looking device that you wear and it listens to what you're listening to. we're getting our first glimpse of actual listening data and what we're learning, for instance, you mentioned rush limbaugh. one of the dirty little secrets that's fallen out of some of this research is it's really a two-hour show. his ...
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