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Senate in virginia, he ran an ad that at one point featured him cuddling a mute animal statue that he talked to throughout the ad. >> senator ken cuccinelli. ron and i have something to ask you. right, ron? we're going to ask you to help our campaign. please give us a call. we'd really appreciate it. right, ron? >> it just sat there. yeah. animals are often involved, though. i think the best most terrible political ad that i've ever seen involving animals was one that ran in 2008 in florida. there was a conservation measure on the ballot that year, and a group that was in favor of the conserva...

When they attacked our second amendment rights. these when we fought them on obamacare. i'm ralph hall, and i approve this message because texas values are still worth fighting for. and by gosh, i've got room for a few more wrinkles. >> on its own terms not a terrible ad, agreed. but when it is completely stolen from somebody else, that is a whole new way of being a terrible ad that i have never really seen before. and ralph hall did lose his seat. those texas elections this week, david dewhurst and ralph hall became the first two incumbents to lose in their republican primaries to tea party g...

Okay. back by popular demand from the "a" block, here's the terrifying singing taxidermied toad and his friend the stuffed owl. ♪ election's day's november 4th ♪ ♪ this is one you can't ignore ♪ we want a meadow and not a store ♪ ♪ that's why, that's why we want four ♪ >> yes, yes, leave us alone, we have linked to that at maddowblog.com so you can use it to scare whoever you want. but remember, that ad was successful. the singing, terrifying taxidermied animals, their side won and the big business side lost in that particular election campaign. and sometimes that does actually h...

Unapologetically, totally plagiarized, ripped off from somebody else. it's kind of amazing more people didn't pick up on this. buzzfeed noted these similarities but a lot of other people sort of ran the ralph hall ad unkritdically saying isn't this cute? here's who did it first. this is a guy who ran for dallas mayor seven years ago. he did it first. and when he did it it was pretty good. watch. >> see these wrinkles? that's from nine years on the dallas city council. i got this when i toughened the regulations for the dallas ethics task force. now i'm the only candidate proposing a voter-appr...

But he did run a 2:51 ad in which -- this is not a still. this is an ad. more than a minute of the ad was just him staring into the camera as if he might reach through the lens and rip your throat out. just staring. right? nice guy. ambitious campaign. very, very terrible political ad. a lot of terrible political ads seem to involve animals. remember when john mccain's friend carly fiorina ran for senate in california? she did this kind of muppets on meth ad that everybody ended up calling the demon sheep. i think that the -- see? there it is. the demon sheep ad was i think purposely designed ...