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These when we fought them on obamacare. i'm ralph hall, and i approve this message because texas values are still worth fighting for. and by gosh, i've got room for a few more wrinkles. >> on its own terms not a terrible ad, agreed. but when it is completely stolen from somebody else, that is a whole new way of being a terrible ad that i have never really seen before. and ralph hall did lose his seat. those texas elections this week, david dewhurst and ralph hall became the first two incumbents to lose in their republican primaries to tea party guys. and that led to exactly the kind of headlin...

About anything while he was running. he was kind of great as a candidate. but he did run a 2:51 ad in which -- this is not a still. this is an ad. more than a minute of the ad was just him staring into the camera as if he might reach through the lens and rip your throat out. just staring. right? nice guy. ambitious campaign. very, very terrible political ad. a lot of terrible political ads seem to involve animals. remember when john mccain's friend carly fiorina ran for senate in california? she did this kind of muppets on meth ad that everybody ended up calling the demon sheep. i think that t...

Okay. back by popular demand from the "a" block, here's the terrifying singing taxidermied toad and his friend the stuffed owl. ♪ election's day's november 4th ♪ ♪ this is one you can't ignore ♪ we want a meadow and not a store ♪ ♪ that's why, that's why we want four ♪ >> yes, yes, leave us alone, we have lifrmgd to that at maddowblog.com so you can use it to scare whoever you want. but remember, that ad was successful. the singing, terrifying taxidermied animals, their side won and the big business side lost in that particular election campaign. and sometimes that does actually ...

See this one? got it taking on the liberals when they attacked our second amendment rights. these when we fought them on obamaca obamacare. i'm ralph hall, and i approve this message because texas values are still worth fighting for. and by gosh, i've got room for a few more wrinkles. >> on its own terms not a terrible ad, agreed. but when it is completely stolen from somebody else, that is a whole new way of being a terrible ad that i have never really seen before. and ralph hall did lose his seat. those texas elections this week, david dewhurst and ralph hall became the first two incumbents ...

Similarities but a lot of other people sort of ran the ralph hall ad uncritically saying isn't this cute? here's who did it first. this is a guy who ran for dallas mayor seven years ago. he did it first. and when he did it it was pretty good. watch. >> see these wrinkles? that's from nine years on the dallas city council. i got this when i toughened the regulations for the dallas ethics task force. now i'm the only candidate proposing a voter-approved anti-crime district. because dallas needs some tough love. and i've got room for a few more wrinkles. >> that ad already existed. that ad played...