Connecting Conflicting Data Points
Ans Khurram on rationalising conflicting sources of data. Hootsuite, a global social media management platform used by 80% of Fortune 100 companies, and We Are Social, a leading creative agency, release an annual digital report at the start of the year that is widely read in the industry. The report draws upon multiple sources that include state regulatory authorities, social media platforms and global agencies (like the UN) in order to provide worldwide findings on social media and digital trends. It includes metrics, such as what percentage of the population uses phones or the internet, as ...
Source: dawn.com