Chalhoub Group launches Web3-native sneaker brand
DUBAI: UAE-based Chalhoub Group has announced the launch of SOL3MATES, a Web3-native sneaker brand, which will produce limited-edition sneakers. Self-described as a “community-centric sneaker brand,” SOL3MATES aims to create an immersive and engaging experience by involving its community members in all aspects of the sneaker journey, from onboarding new designers to the