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Digital and streaming sales executives will share their digital revenue ambitions and the evolving strategies they’re employing to realize them in Revenue Strategies: How To Boost Digital and Streaming Revenue in 2023, a TVNewsCheck Working Lunch Webinar on Jan. 26, 2023, at 1 p.m. ET. Facing the industry’s general revenue challenges of a non-election year, […]
TVNewsCheck's Michael Depp talks with Marco DiGiacomo, CMO of Amagi, about why he believes all broadcasters need to be on FAST channels post haste, the growing revenue opportunities there and where artificial intelligence will play a role in improving their UX and popularity.
TV stations are amping up their news sharing, collaboration and archive-mining to fill the ever-growing need for more content, and executives from Scripps, Gray Television, Sinclair Broadcast Group, Fox Television Stations and Dalet shared their most effective methods for doing so in a NewsTECHForum panel on Tuesday. Above, l-r: FTS' Emily Stone, Dalet's Stephane Guez, Scripps' Vanessa Strouse-Kenney, Gray's Lisa Allen and Sinclair's Ernie Ensign.
The Canadian public broadcaster can’t move too quickly without risking losing its core audience but it’s also aggressively evolving to attract new, younger viewers, said CBC executives at TVNewsCheck’s NewsTECHForum in New York City on Tuesday.
Toni Knight, founder and CEO of WorldLink, says that station GMs need to be thinking strategically about direct response advertising as they downshift out of a lucrative political year. She shares the view from the DR side in conversation with TVNewsCheck’s Michael Depp.