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Wendy McMahon, president and co-head of CBS News and Stations, says while audiences trust local news, “they are largely unsatisfied with the product,” and reconnecting with viewers’ priorities is an industry-wide problem.
Byron Allen, founder, chairman and CEO of Allen Media Group and Entertainment Studios, is unyielding in his efforts to get corporate America to spend 15% of its ad budgets on Black-owned media and redress generations of inequity, including a yawning absence of minority-owned media. “America should not be proud of the fact in 2022 you are looking at the one and only Black person in America that owns Big Four network affiliates,” he says.
Leaders from Tegna, Graham Media Group and Social News Desk will share pragmatic ideas for building and retaining audience across linear and digital platforms in a TVNewsCheck webinar on Feb. 11. Register here.
Broadcast has dabbled in diversity and inclusion efforts for years, but Anzio Williams, NBCUniversal Local’s SVP of DEI, says something has changed in the current zeitgeist, which has moved beyond “quick fixes” to more deeply ingrained practice. Williams, a veteran news director with stints at NBCU Local’s WCAU-WWSI Philadelphia, Hearst’s KCRA Sacramento, Calif., and Hearst’s […]
Broadcast has dabbled in diversity and inclusion efforts for years, but Anzio Williams, NBCUniversal Local’s SVP of DEI, says something has changed in the current zeitgeist, which has moved beyond “quick fixes” to more deeply ingrained practice. Williams, a veteran news director with stints at NBCU Local’s WCAU-WWSI Philadelphia, Hearst’s KCRA Sacramento, Calif., and Hearst’s […]