Detailed text transcripts for TV channel - CNN - 20110126:09:44:00
It's a great way for our us and our staff to come out and do something meaningful and same time have a fun day. >> reporter: for michael, this is an opportunity to raise his company's profile and to show that it, too, can be socially responsible. >> before we were actually quite discrete about charity events or doing things to serve the community but i think in the past few years we've become much more public about it and the reason is we're a visible organization and what we do the public sees and our staff see it. >> we are going to start now! >> oh, i'm excited. ready to go. >> reporter: bu...
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