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Toes what happened? >> i use to be able to do this. that's right america, i cannot touch my toes. the shame spiral. >> this feels weird. i never felt this kind of minimum-wa massage before. >> so what i'm doing is push and grasp. >> yep, stay right there. yep. >> so i'd like to do some cupping. have you ever tried cupping before if. >> no. >> what do you know about it? >> i know it's responsible for michael phelps being such a great swimmer. >> yeah. would you like a little michael feps? >> i couome michael >> this allows us to create a better suction. >> oh, this feels weird. cupping is an an...

Could surpass michael phelps' endorsement deals by -- michael fell ms making about $6 million in endorsement deals in 2010 and set to make more money winning the 1 or 2 god medals. >> really? you think that's the gauge? he went 8 for 8 the last olympics. that was a phenomenal feat he did. you think that ryan just by doing another gold medal or two -- i agree. just won another gold medal, no problem, but he can do better in terms of ringing up the financial endorsements? >> here's the reason why. lochte was on the cover of "vogue." he looked amazing with the models and a lot of these advertisin...

London. how are you? >> i'm doing great. how are you? >> i'm great. i see commercials with michael feps, citi card or visa and you have ryan lochte swimming the way all the way to the olympics in another one. what happens on the result of a race like yesterday when you have michael phelps being the big branded guy and he loses, he doesn't even medal? what happens to that brand? >> well, ryan lochte is now america's favorite. i mean, yes, we all love michael phelps but lochte and one thing to understand is he was already getting endorsements before he won that god medal last night and making $2...