Hyundai says the future wants its car back in new Tucson campaign via Innocean Australia
July 27 2021, 9:21 am | BY Ricki Green | 7 Comments Hyundai is to launch its new brand organising idea this month, called “Imagine that” with the all-new Tucson SUV in a campaign that brings Australians closer to tomorrow’s car today by creative agency, Innocean Australia. Hyundai Australia’s new brand idea focuses on Hyundai’s world class innovation credentials. The all-new Tucson marks a step change for Hyundai, helping customer reappraisal of the brand to one which is more visually desirable and innovative. The campaign idea, “Tomorrow wants its car back” is based o...