CNN CNN Newsroom March 22, 2013 14:42:00
Spectacle of spring. in truth, the nc a rks a tournament is rivaled by few other sporting events, anytime of year, drawing millions of fans who follow every dribble and millions more who don't know a free-throw from a foul. michael willbin with espn. >> they wouldn't have any idea what those basketball programs are about or what they've done historically, but they know final four. it's a brand. it's, you know, a uniquely american brand. >> reporter: the tournament started in 1939, when basketball itself was still just gathering steam and it was an underdog, a distant second to a much more popu...