Accenture Interactive and Microsoft are delivering the future of marketing
Accenture Interactive and Microsoft are delivering the future of marketing As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology Unsplash/Keith Fox The rise in available data about consumers presents marketeers with both new opportunities and challenges. Brands are beginning to reach people in places and moments that were never previously possible, with greater understanding and insight into their individual needs. These greater capabil...
Source: technologyrecord.com