Piers Morgan: GMB host confirms suspicions he 'plays up' to a media 'persona' on-air
Piers is known for being controversial and argumentative on-air (Image: ITV) READ MORE It's not in his nature to be a people pleaser, and it's certainly not something he's interested in becoming down the line. "I don’t chase around trying to be beloved, it would be a fairly lonely journey if I did," he explained. "So, I prefer to be divisive and polarising, and get everybody going and wake everybody up in the morning." Since joining the flagship new show in 2015, Piers has sparked numerous debates about his remarks on-air, culminating in petitions to have him axed from the show altogether.