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South carolina because it's south, not midwest. i'm not certain that it does him any good. he spent $5.5 million in iowa, which means every one of the 12,500 votes he got cost him about 460 bucks in television time. he does have the ability to shake it up. let's see what happens in new hampshire with gingrich and santorum and paul and huntsman all going after romney and see if that creates a situation where in south carolina, people are turning around and saying, well, we're going to give rick perry a second look. >> bill: in your column in the "wall street journal" tomorrow, you say mitt romn...

He can put it up on television in south carolina. it's more hospitable place in south carolina because it's south, not midwest. i'm not certain that it does him any good. he spent $5.5 million in iowa, which means every one of the 12,500 votes he got cost him about 460 bucks in television time. he does have the ability to shake it up. let's see what happens in new hampshire with gingrich and santorum and paul and huntsman all going after romney and see if that creates a situation where in south carolina, people are turning around and saying, well, we're going to give rick perry a second look. ...

South carolina because it's south, not midwest. i'm not certain that it does him any good. he spent $5.5 million in iowa, which means every one of the 12,500 votes he got cost him about 460 bucks in television time. he does have the ability to shake it up. let's see what happens in new hampshire with gingrich and santorum and paul and huntsman all going after romney and see if that creates a situation where in south carolina, people are turning around and saying, well, we're going to give rick perry a second look. >> bill: in your column in the "wall street journal" tomorrow, you say mitt romn...