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But the market is hugely appealing. there is a very young population that is looking to benefit from the social liberalisation that was granted by mohammed bin salman, so there is a domestic dynamic here to the sports—washing of the media—washing that is taking place, and the soft power projection is very much tied to domestic drivers of reform in the kingdom. and of course it has broader regional and international implications as well. areeb, let me bring you in because the football was mentioned, that has been the big story this past week, the saudi—led consortium buying into united fo...

To air its games and its programming inside saudi arabia. right, so there we go. we should point out in this tit—for—tat in saudi arabia that saudi arabia has previously blocked the website of your title, the middle eastern eye, because of what they say are your paper's links to qatar. yeah. jim waterson, got any thoughts on this — bein, beout, newcastle? i think with all of it, it is so hard to follow if you are not sort of entwined in the regional politics and it is very, very difficult. i spent so long on this and even i struggle with it. but basically you end up with a story where th...

Sports. but then what also happened was in early 2021, we saw saudi arabia end its blockade on qatar. and as a result of that, what we also saw only last week was bein sports was allowed to air its games and its programming inside saudi arabia. right, so there we go. we should point out in this tit—for—tat in saudi arabia that saudi arabia has previously blocked the website of your title, the middle eastern eye, because of what they say are your paper's links to qatar. yeah. jim waterson, got any thoughts on this — bein, beout, newcastle? i think with all of it, it is so hard to follow i...

The saudi led consortium buying into newcastle football club. areeb ullah, you're from the middle eastern eye. in all the excitable coverage about these new owners in football, there's actually been much less about something we have obviously noticed on the media show, because we're a media show, which is, in the end this is a media story in a sense. tell us what are bein and beoth and how that all plays into this. so bein sports is the qatari—backed sports broadcaster got the commercial rights to air premier league games and sporting events from around the world for the middle east and also...

That stalled that takeover. it is a massive deal for the premier league because bein�*s contract, for example, is worth roughly £500 million, and that is a lot of money for the premier league. and when the newcastle deal became public, one of the first people to condemn it and also lobby the premier league and the uk government against this deal was bein sports. but then what also happened was in early 2021, we saw saudi arabia end its blockade on qatar. and as a result of that, what we also saw only last week was bein sports was allowed to air its games and its programming inside saudi ara...