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The top 5 TV ads of early summer campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
2021-05-10T12:29:00+01:00 Martin Beverley, chief strategy officer at creative agency, adam&eveDDB, on why the sports and media industries must wake up to the power of representation A lack of representation in media and sports has an enormous impact on the perceptions of younger generations seeking role models. So EA Sports’ decision to sign Hamza Choudhury as its first British Asian Ambassador is good news. In fact, a survey by Kick It Out found 86% of fans agreed that more role models would increase the number of British Asian professional footballers. And now, having worked on EA Sports’ new FIFA 21 campaign in recent months – a campaign which was gifted £1m in commercial airtime, thanks to winning Channel 4’s Diversity in Advertising Award – our agency has once again discovered, first-hand, just how important an issue this is. ....
Midnight Ramadan League faces backlash over links to counter-extremism programme middleeasteye.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from middleeasteye.net Daily Mail and Mail on Sunday newspapers.