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Playbook. mike, i guess good morning. >> good morning, mika. >> senator rand paul says there needs to be a republican revolution to save the party. how does senator paul plan to do that? >> well, mika, this is really interesting. this is senator paul rebranding himself, wanting him to stand apart from his dad and set himself up for a presidential run in 2016 during this senate break on this holiday week he's been traveling down in texas. politico traveled with him and he said that republicans feed a messenger who can actually win. he talked about the reagan example of pulling in working class ...

Watch. >> the thing is there are a lot of people, think about it, a lot of people that may not want to have guns in their house. >> right. >> if they have children in their house. >> right. >> and i don't know, this -- >> maybe that changes? >> yeah. might change it. >> might. "the wall street journal" the price tag for target's massive data breach continues to rise. financial institutions say costs from the data theft now exceed $200 million. that includes replacing credit or debit cards for nearly 22 million customers. this number does not include fraudulent activity, hackers stole the infor...

It was there, they -- they would fall. and he just kept taping the thing. which -- what's the opposite of a good samaritan? i guess this is? there we go. oh, myp . >> are we bad people? >> you're not kind of bad people. you're sick people is what you are. but i can relate. >> good morning, everyone. it is wednesday. hump day. february 19th. welcome to "morning joe." oh, mike barncle, msnbc contributor mike barncle is here. >> mika. >> how are you? how's your back, honey. >> it hurts. >> you did a lot of shoveling. >> i did. >> the snow is heavy and you can get a heart attack. you should have b...

Finding his footing in the senate as well. >> i think so. >> chuck todd? >> i would just say there was a -- there's an interesting list of people bill didn't have. no paul ryan no rubio, no john thune, no bobby jindal no rick case itch, no rick perry. >> no santorum. >> i don't disagree although i think santorum runs no matter what. >> my list was trying to be my guess. >> who might get there. >> who might make the cut. some will run. paul ryan and rubio would be formidable if they ran obviously. >> i've been of the -- i think rubio ends up not run too long and i think i wouldn't be surprised ...

Party to take it over and consolidate it in time for 2016. >> i wonder whether we're wasting our time when we talk about the next reagan, the next reagan, that's like boston looking for the next ted williams. ted williams had swing. only ted williams had the swing. only ted williams had the eye. ronald reagan was able to be conservative because he had extraordinary personal skills that didn't scare the hell out of independent voters. >> you're absolutely right. there is no other reagan. men like that don't grow on trees, neither do men like eisenhower, franklin roosevelt or other great preside...