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However, Plaza eventually reveals that Wood Milk is not real, and the ad is actually a "Got Milk?" campaign emphasizing the benefits of dairy milk.
The MilkPEP campaign featuring The White Lotus star parodies the rise of alt-milk brands.
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In a tongue-in-cheek campaign, Parks and Rec’s Aubrey Plaza announces the debut of her new alternative milk brand Wood Milk – which is exactly what it sounds like.