Mars Wrigley ITR General Manager Jack Tabbers on travel retail's two-fold role
Mars Wrigley ITR is planning to launch several important innovations in 2021. Global travel retail will perform an important dual role for Mars Wrigley International Travel Retail (ITR) in the immediate future as the industry strengthens its recovery. Driving on-airport value through self purchasing and sharing and highlighting the gifting and celebration experience remain important components in Mars Wrigley ITR’s plans going forward, according to Jack Tabbers, General Manager, Mars Netherlands and International Travel Retail. In a trade media exclusive for TRBusinessâ new January dig...
Source: trbusiness.com