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Forrester Predicts A Turbulent Year For B2B Marketers In 2024

The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year. Laura Ramos explains and shares why millennials will impact B2B marketers. ....

Laura Ramos , Wendy Steinle , Forrester Predictsa Turbulent Year , Generative Ai , B2b Marketing , Partner Marketing , Data Breaches , Millennial Buyers ,