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Jamilia Land was 10 when an Oakland police officer pointed a gun at her and ordered her to shut up. “When he did that, my father damn near lost his mind,” Ms. Land recalls of the long-ago incident. She had witnessed the officer harassing her father. Once his ire turned on her, a tussle ensued between the two men and her father, Willie Elvin Land, was beaten with a baton. “I remember how traumatic it was, seeing my father lay there on the ground just helpless and afraid,” she said. “That was the first time I had seen my father afraid. … It changed me.”

One of the biggest unanswered questions that haunt marketers is why customers behave the way they do. With data analytics, it's now possible to paint a very specific picture of what customers do, when they do what they do and where. But why?   This is where Liraz Margalit comes in. A digital psychologist, Liraz blends cognitive psychology and behavioral economics to help clients better understand customers' behavior. While we're all irrational beings, understanding the triggers and underlying psychology driving our decision making can give companies a competitive edge. In her regular colum...

Thank you for -- >> somebody out there won't. >> bill: i'm asking you has your mind change, who will be in the super bowl? >> i say new england and dallas. things change in a hurry in the national football leagues. >> they both play at home for the next two games. >> if they should win they'll both be at home. big advantage the bye week. >> bill: do we know how good the cowboys are? >> two rookies, a rookie quarterback has never won the super bowl as a quarterback. check my facts. we'll talk about it next week. >> bill: what did roethlisberger do in detroit when he was a rookie? the super bowl...