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It’s time to stop trying to figure out who consumers are, and instead shift to figuring out how to meet them in the moment. 49% of brand marketers look to contextual advertising to replace cookies.
The Mindset Matrix outlines how advertisers can harness a consumer’s frame of mind through contextual, creative, and attention technology...
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Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform...