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GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches

GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
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United States , Santa Monica , United Kingdom , Phil Schraeder , Axel Springer , Media Rating Council , Contextual Advertising , Mindset Matrix ,

The Future of Digital Advertising Is About Context, Creative and Attention

It’s time to stop trying to figure out who consumers are, and instead shift to figuring out how to meet them in the moment. 49% of brand marketers look to contextual advertising to replace cookies. ....

Mindset Matrix , Meeting Consumers ,

GumGum Introduces Mindset Matrix - A Framework For the

The Mindset Matrix outlines how advertisers can harness a consumer’s frame of mind through contextual, creative, and attention technology. ....

Phil Schraeder , Mindset Matrix , Contextual Understanding , Digital Advertising ,