Pladis supports Jacob's brand with £4.5m campaign
Pladis supports Jacob’s brand with £4.5m campaign Print 17th March 2021 Snacking company Pladis is launching a campaign for its Jacob’s Mini Cheddars brand, in a move designed to “further bolster brand relevancy among 25- to 45-year-olds”. The seven-week “ Welcome to Cheddar Town” campaign includes a TV advert and sponsorship of Channel 4’s “Friday nights on 4” program line-up, as well as social media assets which “spotlight different products from the popular Jacob’s Mini Cheddars range”. Christopher Owen, marketing controller at Pladis, said: “This new campaign ...
Source: talkingretail.com