e.l.f Beauty Sleighs the Holidays with its Latest Marketing Campaign on Triller
Senior Editor e.l.f. Beauty is pumping up the volume this holiday season with a new five-track holiday album, “e.l.f. the Hauls,” while also becoming the first beauty brand to launch on the popular music video-making platform, Triller. "As a brand, we’re always pushing into new digital frontiers and in a mode of constant experimentation," Gayitri Budhraja, VP brand, e.l.f Beauty told CGT. "We saw an opportunity to enter Triller’s platform in a way that was bold, platform native, and become the first-ever beauty brand to launch a Triller challenge with an e.l.f.ed up holi...
Source: consumergoods.com