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The Multiplex Association of India (MAI) announced that over six million people went to the cinemas on the second edition of National Cinema Day. More than 4,000 screens participated in the event, with tickets priced at Rs 99. The MAI stated that the overwhelming response to the initiative is a reminder of people's love for the big screen movie watching experience.

The Multiplex Association of India (MAI) is delighted to confirm that a record number of cinemagoers went to the movies, on Friday, to celebrate National Cinema Day. More than 4,000 screens participated in the initiative, including cinema ...

(This story has not been edited by THE WEEK and is auto-generated from a PTI

Stars like Shah Rukh Khan, Ajay Devgan have also promoted the new Rs 99 offer via their official Twitter handle

What led competing multiplex chains to unite for National Cinema Day and offer discounted movie tickets? What's the reason behind its celebration and what is in it for you? Here are all the answers.