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After Lemay pitched Morgäa to 10th Ave, the company’s founder Nancy Florence Savard created an in-house animation division, 10th Ave Animation, to produce it. The studio was set up, like its parent company, in the city of Saint-Augustin-de-Desmaures (a suburb of Quebec City). 10th Avenue poached several artists from nearby animation hub Montreal. Far from being aimed at a parochial audience, 10th Ave’s films have proved that there is global demand for emphatically Quebecois family animation. They have been released in dozens of overseas markets. Morgäa is no exception, having already been sold to the U.S., the U.K., France, and Spain. The film opened in Canada this weekend. ....