Australian influencers are promoting luxury car loans to their young audiences — and they may be violating ACCC guidelines
Instagram: @mitchthird / @troycandy Australian influencers are posting about a luxury car loan company along with photographs of them with flashy, new luxury vehicles. But the relationship between the company and the influencers is not clear, with both parties interacting but without obvious disclosure. Promotion of luxury car loans without including balanced information, or using ephemeral services like Instagram Stories, may violate the Australian consumer watchdog’s suggested guidelines for advertising financial products. Just before New Year’s Eve, Mitch Third was celebrating. In a De...
Source: businessinsider.com.au