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Black Friday this year has experts encouraging shoppers to be flexible - Vimarsana News

Black Friday this year has experts encouraging shoppers to be flexible

Retail experts still expect shoppers to turn out for Black Friday even though many have already begun.

Five questions with… Notre Dame marketing professor Mitchell Olsen - Vimarsana News

Five questions with… Notre Dame marketing professor Mitchell Olsen

Olsen shares details on his recent research around market segmentation and vaccine hesitancy.

Study: Marketing strategies can aid in overcoming COVID-19 vaccine hesitancy - Vimarsana News

Study: Marketing strategies can aid in overcoming COVID-19 vaccine hesitancy

"We are all in this together" became a rallying cry during the COVID-19 pandemic in the United States, although a significant portion of the population is not "all in" when it comes to getting vaccinated.