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Things, which is to get the truth out of them and make sure that people write down their first impressions. is there anything else when you are having a focus group that you need to think about? >> well, i think that there is always as much information as you can get out of any meeting that youn't wa, becau nt wwant,t want to overload people. you want the core values of the product, and she did a great job to know, i want to know about the package oing or the emotion response to the product, and while it is different, you want to get to the meat and potatoes of it. >> and a road map of this is...

-- surveys about what new products will i add and the producks and the services, and that is a way to do it and talk tact products and the services in the wings. >> and the if i kree it and will you buy it is the fake, i have this and sign up now. >> well, you have to be careful about starting the business, because the math has to work, and everyone says, i will buy it and will you buy it at $39.95, and can you make money there, and how much to put the website together, because having the nephew do it after school is not goi going to cut it anymore. and if you think you want to do it like that...

Us all of the times. >> and how about kids on vacation. >> yes, next product. >> and thank you for the advice for an elevator pitch. >> thank you very much. it is time now to answer some of your business questions. jay and scott are with us once again. first is an e-mail from tony who writes, everywhere i turn, i hear and read that you need social media to maximize the business. i have linkedin and google and i cannot find a user manual on these sites. i know that the kids are born with this knowledge, but what can an old guy like me go to gain knowledge. >> well, there are sites that have a...

Me you're getting the valuation from some rhyme or reason, other than your equity interests. >> you guys both like the idea. it sounds like. as a business, would you take another meeting? and i'm going to get this puppy something to eat whale we're talking. >> i would see some numbers, the 10%, you think the company is worth $2.5 million. which seems rather outrageous. you're asking someone to take all the risk for your idea and you get most of the upside. i would definitely want to look at how you came to that very -- >> we're goeshable on that, too. >> i'm going to let scott pitch in. >> i w...

>> i want to hear what the panel thinks. do you think they got everything in that they needed to hear? >> i think it's a clever idea, it might work. but there's a difference between a clever idea and a viable business. i'm wondering where the $30 million, the 1%, how many people did you get to with the tv ads, those kind of questions. >> the statistics came from the appa, the american pet products association. >> that number makes sense. >> the question is, how many people are you going to be able to contact with the tv ads that you're buying? it doesn't matter how many people there are if you...