Long Read - Out-of-home resumes its ride on a digitisation rocket
How long will the upswing last?
Source: adnews.com.au
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The importance of failure from a defeated NBA champion
An NBA basketball player gave an unexpected lesson in failure that every startup founder should remember: you don’t have to win all the time.
Source: smartcompany.com.au
Veridooh Partners With iQOOH for Independent OOH Campaign Measurement & Tracking
Veridooh has partnered with digital out-of-home media owner iQOOH to offer advertisers independent tracking and measurement for their OOH campaigns.
Source: bandt.com.au
BroadSign, Veridooh announce executive appointments
Veronica Ong to lead BroadSign's Southeast Asia sales BroadSign has announced Veronica Ong as sales director for Southeast Asia, according to a press release. Ong was previously with OOH firm JCDecaux Singapore, where she served as team leader of strategic…
Source: digitalsignagetoday.com
Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion
The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.
Source: media4growth.com