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Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Plus profiles of Virgin Australia's CMO and Kimberly Clark's former marketing chief and now A/NZ managing director, digital marketing case studies, a deep dive into deepfakes and more
Weight Watchers appoints former ARN marketing chief as its new director of marketing and engagement
Former Optus consumer marketer joins the Australian insurance business to lead marketing
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.