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If the mark of a civilised society is language, then many brands are still struggling through the dark ages.

Please complete our annual important survey into how Australian marketing leaders are faring in terms of executive and functional leadership

Marketing leader for the iconic Australian retailer details the masterbrand strategy she's applying, as well as how digital is playing into building brand reach, preference and conversion

CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.

In the 21st century we’re addicted to being busy. “I’m in back-to-back meetings all day” we say, like it’s a badge of honour. We’ve been conditioned to believe that if we’re not always working at 100 per cent or 110 per cent capacity all the time, then we’re being lazy and not working to our full potential.