G'Day Group looks for CMO to support growth ambitions
Holiday park operator goes on recruitment spree for a trio of new executives including a chief marketing officer
Source: cmo.com.au
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How this chief marketing, tech and innovation officer aligns her company to the customer
We find out how Stockland's Sharmila Tsourdalakis brings together wide-ranging functional expertise together in the name of the customer
Source: cmo.com.au
Aurora Expeditions appoints first CMO
Expedition company looks to capitalise on global desires for travel in 2022
Source: cmo.com.au
When friction can be a brand's best friend - Brand vision
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
Source: cmo.com.au
The power of generosity in marketing
Over the past 10 years, gifting has grown to be a popular social media and influencer marketing strategy. Brands will enter contra agreements with influential social media personalities, send samples to celebrities and sports stars and generously invite people with engaged followings to press trips and luxurious events.
Source: cmo.com.au