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Here are 5 of the most common mistakes businesspeople make when entering the African retail sector, along with detailed discussions and expert-recommended solutions for each | Pulse Nigeria
Top 3 tips to improve mobile strategy in 2021 As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile strategy. First, be shoppable "Instead of guessing how your campaigns are impacting your bottom line, using new features on platforms like Instagram and Pinterest will make purchasing a product seamless," said Keith Bendes, Head of Brand Strategy, Linqia. Second, put influencers in motion "With over 850 ...