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Aircraft and realized that everyone was safe he turned to the cowboy and he said yeah, maybe horseback was the way go and let out one of those bellowing laughs that he's so famous for. >> back on firm ground bezos was looking far into the future in other ways. bezos realized the potential of letting others use amazon as a platform to sell their products. >> we designed from the get go that we were going to have tens of thousands of sellers at amazon. >> you click on that tab and you find a collection of basically all of the selection from 400 major brands. >> they got into the customer's psych...

Reading the "washington post." millions of americans whether they know it or not are interacting on a daily basis with amazon founder and ceo jeff bezos. >> jeff bezos has said the way you live, eat and work he wants to make it cheaper and he wants to make it more convenient. and thus far his track record is pretty extraordinary. >> bezos is an affable self described super geek. but behind the trademark booming laugh is a relentless and some would say ruthless drive. >> everyone's impacted by the strength of amazon. they have enormous power over the retail eco system. even consumer products co...

By late 2016 jeff bezos had built his empire far beyond the borders of his online retail giant amazon.com. among his vast array of venturers was amazon studios, space travel, computer services and the "washington post." he was also squarely on the radar of a certain republican candidate for president. >> so he uses the "washington post" for power and he thinks that he's going to get the politicians to co-what he wants. and he probably will. but me i couldn't care less. >> bezos hit back on trump's swipes at the post and the press in general. >> we live in this amazing democracy with amazing fr...

Have an empty building and wondering if you would want to use that. to bring families inside. >> the company didn't stop there. >> amazon has offered to build us a forever home. in their downtown headquarters. >> having a shelter in a corporate headquarters is unprecedented. >> bezos is also building on a mission he's been pursuing for almost two decades at blue origin. space exploration. >> this is the most important work i'm doing. i have great conviction about that. >> blue origin work follows the vision bezos out lined way back in high school. preserving the earth by moving industry to spa...

"washington post," which he bought in 2013, as a political weapon against him. >> the "washington post," which i call a lobbying tool for amazon. >> the president has called the media the enemy of the people, and it is not. but it is not the friend of any politician. if the media is doing its job it is asking tough questions. >> donald trump believes that media exists to serve the interests of its owners. he doesn't believe that an owner could just believe that it is important to have a well-funded free press. and so after a particularly damaging article that was published about him in the "wa...