Detailed text transcripts for TV channel - MSNBC - 20120929:21:22:00
>> if you type in killa thrill on google, you have four results before the campaign. after the campaign, you have 15,000 results. i think they had even more than 100,000 visitors on the website. and the website had been totally unknown before. >> he got the results he was after. but how did drager make something fake look so real? >> that was the big problem, to get the knowledge, how to use such a video that it looks real. and that, in the end, the pilot steps out of the plane and everybody has to think, oh, my god, he actually landed this plane. >> to pull it off, drager, along with producer...