Digital media budgets, e-commerce selling surge in 2020: MMA report
Discretionary categories like F&B took the hardest hit. 16 Dec, 2020 - 02:30 PM IST | By indiantelevision.com Team MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to the new normal, realigning monies and deploying new tools and tactics to connect with audiences; in this regard, digital ecosystem has been the biggest gainer. In fact, digital media budgets have registered a 34 per cent increase over the past several months, states the Modern Marketer Rec...
Source: indiantelevision.com