Molson Coors making $100 million seltzer bet to expand beyond beer
Article content Bubbles, anyone? Molson Coors Beverage Co.’s Canadian arm is betting about $100 million that a pair of sparkling alcoholic drinks can add some fizz to sales as the company expands beyond the beer aisle. We apologize, but this video has failed to load. Try refreshing your browser, or Molson Coors betting $100 million on seltzer to expand beyond beer in Canada Back to video Molson Coors is rolling out Vizzy and Coors Seltzer, its first entries in the “hard seltzer” category, across Canada in early April. The $100-million figure includes development, marketing, distributi...