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4th May 2021 Coca-Cola European Partners (CCEP) has announced the launch of a new variant of the Monster energy drink brand, which is “supercharged” with a blend of nitrous oxide and carbon dioxide gas. The blended gas technology used for Monster Nitro is said to deliver a uniquely light, dry carbonated texture. The 500ml variant contains 32mg of caffeine per 100ml, with a citrus flavour. The launch is being supported with POS materials carrying the strapline ‘BRING THE N2OISE’. Monster Nitro is the fourth new product from the brand this year, following the launch of Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch in January. ....
Monster rolls out gas-infused energy drink Print 30th April 2021 Coca-Cola European Partners (CCEP) is launching Monster Nitro, an energy drink made with a blend of nitrous oxide and carbon dioxide gas. Monster Nitro is available in 500ml plain and price-marked cans (£1.45), supported by branded POS tools for in-store available via my.CCEP.com. The launch is designed to appeal to “seasoned” energy drink consumers, featuring a “uniquely light, dry carbonated texture” and “satisfying citrus taste”. Gemma Nicholas, associate director for commercial development at CCEP, said: “Energy drinks continue to grow, and much of this is down to the success of the Monster brand. ....
Coca-Cola European Partners has added a new ‘Nitro’ energy drink to its Monster brand. The drink is said to be enhanced with nitrous oxide and carbon dioxide to create a “uniquely light, dry carbonated texture”. It contains 32g of caffeine per 100ml, and has a “satisfying citrus taste”, said CCEP. It’s the latest in a flurry of NPD from the brand since January, joining Monster Mule, Monster Ultra Fiesta and Monster Juiced Monarch on shelves. CCEP commercial development associate director Gemma Nicholas said the brand must “continue to innovate, to secure [shoppers’] long-term loyalty and maintain engagement”. “With the launch of Monster Nitro, we’re giving our fans something they’ve never had before.” ....