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January 21 2021, 12:03 pm | BY Kim Shaw | No Comments BBDO Guerrero has won the bid to develop two campaigns under the Philippine Tourism Promotions Board (TPB) as the country reopens its destinations to local tourists.   The first assignment, “Domestic Tourism Welcome Back”, is a domestic tourism promotional campaign to invite local tourists to visit Philippine destinations, in order to help rebuild the economy. Along with this, the second assignment, “The New Normal for Travelling”, is a campaign to inform people of the travel safety protocols as they visit and explore the c...

FILE: PH TOURISM. Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat says tourist arrivals in the Philippines tipped the 6.8 million mark from January to October 2019, during the Kapihan sa Manila Bay at Cafe Adriatico, Malate, Manila. Puyat says the main drivers behind the growth include improved air connectivity and intensified marketing promotions such as the “It’s More Fun in the Philipines” campaign. (PNA photo by Gil Calinga) MANILA – Department of Tourism (DOT) Secretary Bernadette Romulo-Puyat said the Philippines is willing to tie-up with neighboring countries to ...

Good News Pilipinas 2020 YEAR ENDER: Best Good News in Philippine Travel The Philippines’ natural attractions kept the country on the radar of both world and domestic travelers planning for their post-Covid travel. This Year Ender List of the Good News in Philippine Travel showcases the world-renowned beauty of the Filipino people and the Philippine islands which remained in travelers’ top choices for places to visit after the worldwide lockdown that halted tourism eases. The Philippines’ volcano and nature parks, scenic island roads, biodiversity, even retirement offerings ...

How to Design Your Kitchen to Encourage Healthy Eating Shape 12/18/2020 Renee Cherry When it comes to planning a room in your home, you might instinctively consider the moods or habits you'd like the space to inspire. Maybe you try to create an office space that promotes productivity and a bathroom that borrows elements from a fave spa. Or perhaps you, like many people, are looking for a kitchen that inspires healthy practices. The growth of today's wellness movement along with new advancements in appliances have contributed to an increased interest in kitchen design, says D...

Dive Brief: Captain Morgan this week started waving goodbye to 2020 with a digital campaign that retells the classic poem "'Twas the Night Before Christmas" in a version for the global pandemic. The Diageo-owned brand of spiced rum enlisted actor Josh Gad to read "'Twas the End of 2020" on Spotify and its channel on YouTube, per an announcement. The brand's version of the poem by Clement Clarke Moore starts with the phrase, "'Twas the end of 2020, we're locked in the house, mandatory quarantine has us stuck with our spouse," and ends with, "Good riddance, 2020, there's more fun to be had –...