Morrisons launches major reset across 170 product categories
By Ian Quinn2021-01-15T12:53:00+00:00 Group commercial director Andy Atkinson: all products in its range need to be easy to open, replenish, recycle, shop and identify Morrisons has told suppliers it is “going like a train” at a major range reset that will see more than 170 product categories reviewed in 2021. Group commercial director Andy Atkinson told suppliers at an online conference this week the supermarket wanted to make shopping simpler and provide more value for money, with the range review due to start in the spring. He said the strategy would include fewer deals and further w...
Source: thegrocer.co.uk