Jewellery brand Carrie K. taps on morse code to elevate product personalisation
Details 30 April 2021 Local jewellery brand Carrie K. has unveiled a new Code collection, which allows consumers to customise messages in morse code. Each letter is represented by the universal morse code in diamond dots and dashes, and the collection includes rings, bracelet, bangles and necklace designs. The Carrie K. Code collection comes as the brand see a growing demand for personalised, precious reminders of loved ones that are discreet, timeless yet unique, said founder Carolyn Kan. "The idea of jewellery with secret letters in diamond dots and da...
Source: marketing-interactive.com